Copywriter, content creator, illustrator, writer, artist, designer, matcha lover, dancer, occasional hiker, avid reader, terrible singer, pilates enthusiast and maker of mouth-watering lasagne.
Copywriting
zLabels
At zLabels I was the editor and copywriter for their main focus brand mint&berry (although I did provide copy for their other labels and projects regularly). As such, I was responsible for website copy, newsletter copy, blog posts, editing and translating freelance editorial contributions, social copy, and trends on a weekly basis. I was also involved in creating the TOV and putting together a guide for the team and our freelancers. Furthermore, I was responsible for creating the copy for campaigns, flyers, vouchers, google ads, SEO texts, product descriptions, hangtags, and other. While the lead manager coordinated our contributors I was also involved in the process and was in regular contact with them to ensure deadlines were met or the editorial plan was adjusted when needed. I performed all my tasks in both German and English.
Activities
Activities
Copywriting
Weekly Newsletters (DE & EN)
Website Copy (changing weekly, EN & DE)
Social Media (EN & DE)
Blog Posts (weekly, EN & DE)
Other: Hangtangs, product descriptions, search ad copy.
SEO writing
Editing
Transcription
Translation
Illustration
Fünf Street Artists „versprühen“ #moreromance in Berlin
Published for the mint&berry (zLabels)
In den letzten Tagen haben wir in geheimer Mission das Berliner Stadtbild romantisiert. Fünf talentierte Street Art Künstler, fünf Kunstwerke und fünf Locations – jede mit ganz unterschiedlichen Ansätzen zum Thema #moreromance. Und so besonders und einzigartig wie die Stadt Berlin selbst. Unsere Redakteurin berichtet... Read more
